Copywriting for Your Business:
Painlessly Add “Writer” to Your List of Skills
Internet Advertising is Free if You Do Your Own Copywriting
Excerpt 1
Word of Mouth Starts Buzz and Business Follows
Right from the headline, your writing has to start your readers thinking AND
feeling. Use language to create curiosity and emotional appeal. People are usually inside
their own heads. They’re thinking about the to-do list, the fight with their boss or what to have for dinner. Your goal is to get through the noise and get them to pay attention to
you.
The first step to capturing their interest is showing that you care about them. Some of the
best ways are to educate, entertain and create agree with your readers. This builds
rapport. Rapport will get your audience talking about you. That will ultimately bring you
business.
You market yourself and your business by starting conversations. Sincerely provide your
advice and create an audience of advocates. In the age of social media, this is what starts
the nirvana of all advertising: word of mouth. Create this from a loyal following, and
they’ll be better than any advertising money can buy. When they trust you and tell their
friends, your reputation grows. Sales will follow.
The bottom line is this: just get writing If it’s overwhelming, pick one medium (website,
articles, blog) and one social media site (Facebook, Twitter, LinkedIn, YouTube). Do
your research on what to write, read what others are saying, learn the environment and
start to build your reputation with your words.
In the words of Benjamin Franklin, “If you would not be forgotten as soon as you are
dead, either write something worth reading or do things worth writing.” Why not both?
Excerpt 2
Headlines really come in two parts, the headline itself and the sub-headline. Apply the
recommendations in the previous section to sub-headlines, too. They also make copy
easier to read, particularly when multiple sub-headlines are included throughout the text.
Like graphics, they help to break up blocks of type. Finally, they aid search engine
optimization by adding more searchable keywords.
Here are a few specific examples:
Help to keep the headline brief:
Improved Memory in One Week
Leading Neurologist Points to Small Changes That Have a Big Effect
Qualify or clarify the claim made in the headline:
Discover the Fortune Hidden in Your Paycheck
Tips on Minimizing Your Taxes - Legally
Make the headline more credible and focused:
How to Be Best Friends with Google’s Search Engine
From an Insider Who Discovered the SEO Strategy That Gets Top Search Engine
Ranking in Google Every Time
Decide you’re ready to be serious about marketing your business on the Internet. Order now and stop putting off the inevitable.
“Open the Door to a World of Mouth” also includes advice on:
- Getting your message in front of an audience that cares
- How to make your writing memorable
- Writing headlines
- Using keywords
- Writing and publishing articles, sales letters and press releases
Order right now and we’ll include an intelligible guide to the new Facebook governance rules, and what they mean to you. Yes, they are a big deal, and Facebook makes the rules. You don’t want to be expelled from that community!
Incorporate great writing in your marketing efforts. Do something that few others are doing: creating the messages that will get your followers talking about you.
p.s. Continue to go unnoticed, spend hundreds or thousands of dollars on advertising, or create remarkable messages for free Internet advertising and marketing. What makes sense to you? |